Hearing Aids

Modern hearing aids are available in many different styles of hearing aids (the way they look) and technology levels (basic, mid-level and premium). We will discuss features such as Bluetooth® and other wireless connectivity devices to enhance your listening experiences in a wide variety of situations.

Hearing Aid Styles

Modern hearing aids are available in a variety of wearing styles, from models that sit comfortably behind the ear to customized aids that fit the ear perfectly. Which style is best for you depends on many factors including your lifestyle, degree of hearing loss, among other considerations. During your hearing evaluation, our Audiologist will help you determine the best wearing style for you. Read on to learn about the most popular wearing styles available from the leading hearing aid manufacturers.

cic hearing aid

Receiver in Canal (RIC)

Receiver-in-canal (RIC) hearing aids look like BTE hearing aids; the difference is that the receiver is worn in the canal. RIC hearing aids are discreet and treat a wide range of degrees of hearing loss. Like BTE ones, they may pose a challenge for those who wear glasses due to their placement.

BTE hearing aid

Behind-the-Ear (BTE)

Behind-the-ear (BTE) hearing aids are worn on the back of the ear with a plastic tube that delivers sound to a custom ear mold. BTE hearing aids are easier to control and treat a wide range of degrees of hearing loss. They may be inconvenient for people who wear glasses, but the placement of their controls will be easy for people who have dexterity issues.

CIC hearing aid

Completely in Canal (CIC)

Completely-In-Canal hearing aids are similar to IIC in that they are custom made and fit inside your ear canal. Only a very small “tip” of the hearing aid or a small clear plastic “handle” will show with CIC hearing aids. Most people who choose CIC hearing aids report that people typically do not know they are wearing hearing aids. CIC hearing aids are also most suitable for those with mild to moderate hearing loss.

hearing aid

In the Ear (ITE)

In-the-ear (ITE) hearing aids are worn inside the ear, with the shell of the hearing aid at the surface of the ear. The options are full shell or half shell. ITE hearing aids house all of their components in a plastic shell. While these hearing aids benefit people who wear glasses or experience arthritis, they may not be convenient for those who have dexterity issues due to their small controls.

in the ear hearing aid

In the Canal (ITC)

In-the-canal (ITC) hearing aids are a form of in-the-ear (ITE) hearing aids, which are worn deep inside the ear canal. These are usually custom made devices made to fit inside your canal, which gives them the benefit of being visually discreet. ITC hearing aids may be difficult for people with dexterity issues to control, while the lack of a directional microphone means they are better suited for people with moderate levels of hearing loss. They come in completely-in-canal and invisible-in-canal styles.

CIC hearing aid

Invisible in Canal (IIC)

Although all modern hearing aids are small and discreet, IIC hearing aids are by far the least detectable. These hearing aids are custom made to fit your ear’s anatomy and fit further into the ear canal than other hearing aid style – thus causing them to become completely invisible. These hearing aids are suitable for those with mild to moderate hearing loss.

Hearing Aid Brands

Read on to learn about the most popular hearing aid brands available from the leading hearing aid manufacturers. Which brand is best for you is largely based on your unique needs and hearing loss. We'll work with you to find the best brand and model to best fit your lifestyle, budget and hearing loss.

oticon logo

Oticon is a Danish manufacturer of hearing aids that focuses on providing users with the most natural sound possible. With the understanding that hearing happens in the brain, Oticon has designed features to support brain function as it makes sense of sound in the auditory process.

Phonak logo

Phonak  is one of the top manufacturers in the world. With their Lyric hearing aids, Phonak is the first company to unveil truly 100% invisible hearing aids, that are intended to be work 24/7, for months at a time.With a full range of hearing products and new rechargeable hearing aid technology, users can now enjoy superior hearing performance while freeing themselves from the hassles of disposable batteries.

resound logo

ReSound is among the leading hearing aid manufacturers offering advanced hearing technology. Resound was founded in 1943 and has been a force in the industry producing reliable, innovative hearing aid technology. ReSound focuses on creating technology to make their hearing aids smarter, and better able to adapt to their users.

Widex was a family owned company founded in Denmark in 1956. Most recently, they owned with the owners of Signia to create WS Audiology. As one of the world’s largest manufacturers of hearing aids, their approach to innovation has led to such advances as the world’s first fully digital in-the-ear hearing aid, as well as their own revolutionary wireless technology.

Widex believes that hearing aids are more than the technology inside them. In addition to focusing on helping people hear better, Widex also ensures their products are comfortable and easy to wear. Widex focuses just as much on design of hearing aids as on technology to create a near-natural hearing experience.

starkey logo

Founded in 1967, Starkey Hearing Technologies is committed to their mission, “Alone we can’t do much. Together, we can change the world.” As the sole American hearing aid manufacturer, Starkey Hearing Technologies created the first in-canal hearing aid and first custom, digital and fully programmable hearing aid. Their latest innovation, the Livio, is the first to incorporate artificial intelligence and activity sensors.

Starkey uses evidence-based design and research to update their hearing aids, thoroughly testing them at the Starkey Hearing Research Center in Berkeley, California. The Starkey Hearing Foundation donates hearing aids to developing countries for every purchase made of a Starkey hearing aid; to date they have gifted over 1 million hearing aids.

The Latest Hearing Aids

Read on to learn about the latest hearing aid models offered by the leading manufacturers. Contact our practice to schedule a hearing aid evaluation with our Dr. Cliff Approved Audiologist, Dr. Marni Novick.

Phonak Infinio is a cutting-edge hearing aid platform that combines dual-chip architecture, advanced AI processing, and enhanced speech clarity to revolutionize the hearing experience for users.

Read More About Phonak Infinio

An innovative hearing system incorporating twin-core processing, biometric learning algorithms, and premium spatial audio to deliver unmatched hearing precision for users.

Read More About Oticon Intent

A groundbreaking hearing solution featuring split-processing technology, real-time environmental adaptation, and crystalline sound optimization to transform hearing clarity for wearers.

Read More About Resound Nexia

A state-of-the-art hearing platform merging neural network processing, dynamic sound mapping, and intelligent noise reduction to enhance listening experiences.

Read More About Starkey Genesis AI

A revolutionary hearing technology utilizing pure-sound architecture, adaptive intelligence, and natural sound processing to redefine hearing authenticity for users.

Read More About Widex Moment

A pioneering contact hearing solution combining direct-drive technology, custom frequency optimization, and superior sound fidelity to transform auditory perception.

Read More About Earlens

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